Summary
Secret: Trust, freedom, generous social system. Finns call it "sisu" - strength to keep going despite hardships.
The UN World Happiness Report has chosen Finland as #1 every year since 2018. Despite dark winters.
Finland"s secret isn"t individual wealth. Citizens" trust in government, each other, and institutions is very high. Corruption is nearly zero.
Free education, strong social security, and work-life balance are key factors. Finns also have the concept of "sisu" - determination not to give up despite hardships.
Interesting note: Finns are the world"s top coffee consumers. 12 kg per person per year!
Source: UN World Happiness Report