Summary
When one clip instantly becomes another, “five minutes” can turn into an hour. Without a clear finish line, the brain struggles to stop. Infinite feeds remove natural brakes.
Sometimes you pick up your phone and suddenly it’s night. Your attention has entered a loop fed by small rewards.
Infinite feeds delay the feeling of “I’m done.” Without an endpoint cue, the brain keeps sampling the next tiny surprise.
A surprisingly effective strategy is creating artificial finish lines: a timer, a set number of clips, or a “last one” rule. Visible endings make stopping easier.
This isn’t about blaming tech—it’s about understanding brain logic. When you design the loop, time returns to you.
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